さまざまなカルチャーやアートを独自の解釈で表現しつづけているuniform experiment。

今回、戦後日本の日常の変遷を撮り続けた、日本を代表する写真家 森山大道氏にフィーチャーしたカプセルコレクションを発売します。

シャツとTシャツをベースに、作品をそれぞれのアイテムにプリント。コラボレートの証となる、uniform experimentロゴに重なるように書かれた氏のシグニチャー入りです。

また、発売に先駆け、ロンドンのThe Photographers' Galleryでの回顧展のプライベートビューイングや、DSMLでのPHOTO LONDON 2024への参加など、多角的なアプローチをおこなってきました。今回のコレクションはSOPH.からの敬意を込めた特別なプロジェクトです。

7/12(金)よりSOPH.shop、SOPH.dealerにて、同日正午よりSOPH. ONLINE STOREにて発売。

*入荷状況、販売方法は店舗によって異なりますので、詳細は各店舗までお問い合わせください。
*SOPH.shopでの通販につきましては、7/13(土)からとなります。

uniform experiment continues to express its unique interpretation of various cultures and art forms.
This time, we are releasing a capsule collection with Daido Moriyama, a leading Japanese photographer who has been capturing the transition of everyday life in postwar Japan.

Each item in the collection, consisting of shirts and T-shirts, is printed with the photographer's work, and his signature overlaid on the uniform experiment logo is a special edition of this collaboration.

Prior to the launch, we took a multifaceted approach, including a private viewing of the retrospective at The Photographers' Gallery in London and participation in PHOTO LONDON 2024 at DSML. This collection is a special lineup with respect from SOPH.

From uniform experiment 2024-25A/W collection, which will start soon, three T-shirt styles will be released prior to the launch.

Available at SOPH.shops, SOPH.dealers from 7/12(Fri), and SOPH. ONLINE STORE from 12:00pm(JST) on the same day.

*Please contact each store for details as the availability and sales method differ depending on the store.
*As for the mail order at SOPH.shops, it starts from 7/13(Sat).

uniform experiment

DAIDO MORIYAMA SHIRT : ￥39,600 (TAX INC)

DAIDO MORIYAMA TEE (CHAIN) : ￥15,400 (TAX INC)

DAIDO MORIYAMA TEE (SPLIT) : ￥15,400 (TAX INC)

DAIDO MORIYAMA TEE (CAROUSEL) : ￥15,400 (TAX INC)

DAIDO MORIYAMA TEE (DANCE) : ￥15,400 (TAX INC)

*SOPH.shop(一部shopを除く)、SOPH. ONLINE STOREでは30,000円(税込)以上お買い上げで送料が無料となります。是非ともご利用くださいませ。

*At SOPH.shops(Except for a part of shop) and SOPH. ONLINE STORE, purchase over 30,000 yen (tax included), the shipping is free. Please use it by all means.